Maria Connor is the founder and owner of My Author Concierge, which provides marketing, editorial and technical support services to authors, the author of DO LESS. WRITE MORE: The Author’s Guide to Finding, Hiring and Keeping an Excellent Author Assistant, and an international speaker on writing and publishing topics. She has worked with more than 100 authors, primarily self-published romance authors, across all genres. She is also an award-winning freelance writer, journalist and published author, with more than 10 years of expertise producing content for print and digital media.
Presentation Title: Put Your Money Where Your Readers Are
Promotion and advertising are an important part marketing, but many authors struggle with formulating an effective marketing plan. Why do some strategies work for some authors and not others? With so many options, how does an author decide where, when and how to target marketing dollars? Understanding the WHY of advertising is the first step in developing a solid marketing strategy.
The next step is EXECUTION. This dynamic workshop will provide authors with the resources they need to design, organize, execute and evaluate advertisements and promotional campaigns. Topics that will be covered include:
- Advertising strategies & factors to consider
- Promotional sites and companies
- Basic graphic design (stock images, design programs, content)
- Ads (Facebook, AMS, BookBub)
- Data management
- Evaluating ROI and Ad Effectiveness
- Cautions, Hints & Tips